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JUrtubey LINE System

Financial Command Center

Runway

18 months

Average Monthly Burn

€76,129

Ending Cash

€406,880

Peak Cash Requirement

€0

Cash Runway

Revenue / Burn / Production

Total Revenue

€1,499,000

Total OPEX

€992,420

Production Budget

€360,000

Markdown Cushion

€54,000

OPEX Structure

Fixed OPEX

€18,000

Store Rent

€11,000

Team

€4,840

E-commerce

€4,500

Store OPEX

€6,500

Marketing

€12,000

Institutional Read

Store Logic

Store rent begins in February, allowing the model to show the shift from DTC validation into physical retail infrastructure.

Team Structure

2 employees at €29,040 annual cost each, modeled directly into monthly burn.

Cash Discipline

The model reserves open-to-buy liquidity and markdown cushions before fully committing the seasonal production budget.

Expansion Control

Barcelona remains the validation base before Paris, London and Italy expansion layers are activated.

Monthly Financial Model

Cash, burn, revenue and production cycle.

Month

2027-01

Revenue

€0

OPEX

€32,740

Production

€0

Net Burn

€32,740

Opening Cash

€800,000

Closing Cash

€767,260

Month

2027-02

Revenue

€0

OPEX

€50,240

Production

€64,800

Net Burn

€131,240

Opening Cash

€767,260

Closing Cash

€636,020

Month

2027-03

Revenue

€12,000

OPEX

€56,840

Production

€0

Net Burn

€48,440

Opening Cash

€636,020

Closing Cash

€587,580

Month

2027-04

Revenue

€24,000

OPEX

€56,840

Production

€86,400

Net Burn

€148,040

Opening Cash

€587,580

Closing Cash

€439,540

Month

2027-05

Revenue

€42,000

OPEX

€56,840

Production

€0

Net Burn

€27,440

Opening Cash

€439,540

Closing Cash

€412,100

Month

2027-06

Revenue

€58,000

OPEX

€56,840

Production

€0

Net Burn

€16,240

Opening Cash

€412,100

Closing Cash

€395,860

Month

2027-07

Revenue

€42,000

OPEX

€56,840

Production

€0

Net Burn

€27,440

Opening Cash

€395,860

Closing Cash

€368,420

Month

2027-08

Revenue

€68,000

OPEX

€56,840

Production

€79,200

Net Burn

€108,240

Opening Cash

€368,420

Closing Cash

€260,180

Month

2027-09

Revenue

€88,000

OPEX

€56,840

Production

€0

Net Burn

-€4,760

Opening Cash

€260,180

Closing Cash

€264,940

Month

2027-10

Revenue

€105,000

OPEX

€56,840

Production

€129,600

Net Burn

€145,340

Opening Cash

€264,940

Closing Cash

€119,600

Month

2027-11

Revenue

€145,000

OPEX

€56,840

Production

€0

Net Burn

-€44,660

Opening Cash

€119,600

Closing Cash

€164,260

Month

2027-12

Revenue

€175,000

OPEX

€56,840

Production

€0

Net Burn

-€65,660

Opening Cash

€164,260

Closing Cash

€229,920

Month

2028-01

Revenue

€95,000

OPEX

€56,840

Production

€0

Net Burn

-€9,660

Opening Cash

€229,920

Closing Cash

€239,580

Month

2028-02

Revenue

€85,000

OPEX

€56,840

Production

€0

Net Burn

-€2,660

Opening Cash

€239,580

Closing Cash

€242,240

Month

2028-03

Revenue

€105,000

OPEX

€56,840

Production

€0

Net Burn

-€16,660

Opening Cash

€242,240

Closing Cash

€258,900

Month

2028-04

Revenue

€125,000

OPEX

€56,840

Production

€0

Net Burn

-€30,660

Opening Cash

€258,900

Closing Cash

€289,560

Month

2028-05

Revenue

€150,000

OPEX

€56,840

Production

€0

Net Burn

-€48,160

Opening Cash

€289,560

Closing Cash

€337,720

Month

2028-06

Revenue

€180,000

OPEX

€56,840

Production

€0

Net Burn

-€69,160

Opening Cash

€337,720

Closing Cash

€406,880

2027 Retail Calendar

Buying allocation, deadlines and merchandising timing.

Phase A — Spring / Early Summer

Event season capture: weddings, communions, graduations and smart-casual spring occasions.

Stock

February 15–25, 2027

Window

March 1, 2027

Budget

€64,800

Commitment

€48,600

Phase B — High Summer

Barcelona high-summer and tourist volume driver, active through May and June.

Stock

April 15–20, 2027

Window

May 1, 2027

Budget

€86,400

Commitment

€64,800

Phase A — Autumn / Pre-Fall

Back-to-office and tourist weather-arbitrage phase. Higher L, XL and XXL size ratio recommended.

Stock

August 10–15, 2027

Window

September 1, 2027

Budget

€79,200

Commitment

€59,400

Phase B — Deep Winter / Holiday

Primary annual revenue and profit driver. Reserve 15% of this phase for holiday eveningwear.

Stock

October 10–15, 2027

Window

November 1, 2027

Budget

€129,600

Commitment

€97,200

Commercial Rotation

Phase A — Spring / Early Summer

March 1, 2027

Phase B — High Summer

May 1, 2027

Rebajas de Verano

July 1, 2027

Phase A — Autumn / Pre-Fall

September 1, 2027

Phase B — Deep Winter / Holiday

November 1, 2027

January Clearance

January 7, 2028

Expansion Roadmap

Barcelona

2027

Primary validation market: DTC first, then physical store as brand trust and fitting infrastructure.

Paris

Post-validation

Premium wholesale/showroom expansion after Barcelona sell-through and retail data validation.

London

Post-Paris

Weather-arbitrage market with stronger AW appetite and higher outerwear relevance.

Italy

Later phase

Selective market entry after operational proof across Spain, France and UK.