Target Raise
€800,000
Inventory Allocation
38%
Working Capital Buffer
8%
Capital Logic
Phased
Use of Funds
Capital Allocation by Amount
Investment Allocation
Capital is tied to measurable operational outcomes.
Inventory Production
Allocation
38%
Amount
€304,000
Strategic Purpose
Finance SS27 and AW27 production with controlled SKU depth, European manufacturing and disciplined inventory exposure.
Investor Read
Capital is deployed directly into sellable product, protecting the raise from being consumed only by overhead.
Retail / Flagship Setup
Allocation
18%
Amount
€144,000
Strategic Purpose
Prepare Barcelona physical retail infrastructure as a trust-building, fitting and conversion channel.
Investor Read
The store is positioned as acquisition infrastructure, not just brand theatre.
Marketing & Brand
Allocation
14%
Amount
€112,000
Strategic Purpose
Support launch visibility, editorial content, private client acquisition and premium brand awareness.
Investor Read
Marketing is phased around collection drops and measurable demand signals.
Technology & Operations
Allocation
10%
Amount
€80,000
Strategic Purpose
Build internal decision infrastructure, dashboards, supplier tracking, financial controls and investor reporting.
Investor Read
Operational intelligence becomes part of the company’s structural advantage.
Team & Hiring
Allocation
12%
Amount
€96,000
Strategic Purpose
Cover essential early team structure across store, operations, production coordination and customer experience.
Investor Read
Lean hiring supports execution without creating excessive fixed cost too early.
Working Capital Buffer
Allocation
8%
Amount
€64,000
Strategic Purpose
Maintain liquidity for reorders, logistics, delays, markdown absorption and operational flexibility.
Investor Read
The model protects downside by preserving cash discipline and avoiding full upfront capital deployment.
Capital Milestones
Expansion unlocks only when operational thresholds are met.
Phase 1 — Validation
2026
Capital Use
Capsule sampling, supplier validation, digital infrastructure and first private demand testing.
Unlock Condition
Product-market feedback, manufacturing readiness and confirmed launch economics.
Phase 2 — Barcelona Launch
SS27
Capital Use
DTC launch, first commercial production cycle and Barcelona retail activation.
Unlock Condition
Sell-through discipline, controlled CAC, positive gross margin performance and stock rotation proof.
Phase 3 — Full Retail Cycle
AW27
Capital Use
AW production, seasonal merchandising, flagship optimization and working capital control.
Unlock Condition
Repeat purchase behavior, healthy markdown exposure and stable retail conversion.
Phase 4 — International Readiness
2028+
Capital Use
Selective Paris / London / Italy expansion preparation through wholesale, pop-up or showroom validation.
Unlock Condition
Barcelona unit economics validated and expansion triggered only by KPI thresholds.